Welcome to Urban Prima

Creating the perfect blend of dance into fashion, Urban Prima brings the sparkle of performance into everyday pieces. Prima [Ballerina] is an exclusive name given to the lead female dancer in a ballet company.
The range is designed to bring out the inner ballerina in all women, mixing classic, subtle designs with an urban fusion. Proudly designed and made in Australia, Urban Prima garments are an ethical and sustainable fashion investment for the elegant woman.
Awaken the star within!