We are swapping the long haul flight for long walks along the beach this holiday season.  Avoiding that needing a holiday after a holiday feeling by exploring local sunshine coast spot - Noosa.   Located on the sunshine coast, Noosa is equal parts glamour and natural beauty.  Packing will be a breeze only needing the summer essentials. We are loving these white Gucci sunglasses, Helen Kiminski straw visor and the Urban Prima Mermaid swirls one-piece.  Don't forget to slip, slop slap. Happy holidays!,26712 

Summer Essential: The Dry Body Brush

The dry body brush will become your best friend coming into summer, with benefits that go way beyond the surface.  Brushing the skin has the ability to unclog pores, exfoliate and brighten the skin, while smoothing and softening.  This old beauty hack also works a treat on dimishing cellulite.  Try adding dry body brushing into your morning routine to leave your skin feeling fresh and invigorated.  A perfect way to start the day!

Our exfoliation regime includes:

The Hydrea Dry Skin Body Brush.. made...

Orange County Fashion Week

Orange County Fashion Week

OC Fashion Week was a stunning success! The Laguna Design Centre was transformed into a creative mecca for the annual event, with an outdoor runway that was graced with fashion talent from all over the world.  Thanks for having us OC Fashion Week, we had a blast! Thank you to Cameron James for capturing Urban Prima so perfectly on the runway! xx 

Wine Tasting: What-to-wear

Harvest is here and the aroma of fermenting grape skins is in the air!  The typical Napa Valley winery is a french inspired mansion on a hill, surrounded by acres and acres of vineyards.  Beautiful right? We recommend enjoying the gorgeous view with a wine in hand.  Whether you are attending one of the many harvest festival parties this month or just a quick few tastings we have the low down to make sure your outfit is wine tasting ready.  

With style, comfort and a good time in mind..

Leave the stilettos at home, and opt for a comfortable...



The official launch of Urban Prima at My Style Emporium was a hit! 
What a night, celebrating our very first stockist at the prestigious Wintergarden in Brisbane City.
Thank you to those of you who came along and joined us in celebrating. If you haven't already done so, come by and check out the new spring/summer collection!
Just a few of the pictures...